TEVATRONIC
ABOUT TEVATRONIC
Tevatronic offers farmers a fully autonomous irrigation system. In the autonomous mode of operation, the system can reduce water and fertilizer usage up to 75% while increasing the yield. The system uses proprietary hardware and a unique algorithm to analyze plants’ water consumption and calculate how much and when to irrigate each section of the field or greenhouse without user intervention.The company was founded in 2013 where one of entrepreneurs is world known agriculture scientist Isaak Klein, holding 2 post doctor degrees. The company has invested the last 3 years in development and testing its innovative irrigation system for reducing water & fertilizer consumption and soil contamination problems.
ABOUT OLEG KOBOL
BsC Computer Science (CEO), Leading the business development efforts for Tevatronic, skilled sales and business manager with 8+ yrs experience in software development and software development management.
CAMELTARY (Camel Commentary)
Finding the Unnatural in the Natural.
So many aspects of our lives are becoming automated, it can be hard to keep track of what verticals are being revolutionised. Perhaps the most interesting sector is agriculture, and how humans are interfering with nature’s course to produce a technological system more advanced than what planet Earth had originally created.
Oleg Korol, CEO of Tevatronic, developed an automated irrigation system that helps cater to crops and plants that need water and fertiliser optimisation. Currently used in Israel, Austria, and Sri Lanka, he hopes to expand into the United States and reach his target of 50 systems in 2018.
“Agriculture is an extremely inefficient experience,” he explains. “But it hasn’t changed! Everything should be automated, there’s no reason humans should do it.” His sensors measure what’s in the ground and automatically provides nature with what it needs. An artificial solution to organic problems.
Born an raised in the Soviet Union, entrepreneurship wasn’t exactly in the forefront of Korol’s mind. He moved to Israel in 1991, and immediately started working on technologies – not businesses. While learning the language and adapting to the culture, he built what he has today “like a child being reborn.”
“You don’t want your product to be perfect; you want it to suit the needs of your customers,” he explains in his Russian bluntness. “But never give your product away for free: they won’t value it, and you are not testing your product, but just your project.”
He confesses that money is not his ultimate goal (the company has yet to turn a profit), but that the acceleration for a business is what wakes him up each day. In Tel Aviv – one of the biggest hubs for startups, he has seen the growth of the community alongside the fruition of the nature he nurtures.
Ironically, he compares his intervention with nature with the most natural thing of all: pregnancy. “It’s a lot like success: everyone congratulates you, but no one realises how many times you had to get fucked in the process.”
James Spiro