Operating since 2014, Optibus was founded by Amos Haggiag and Eitan Yanovsky and is the leading vendor of city-wide mass transportation planning and operation. Based on proprietary AI and optimization algorithms, Optibus provides a dynamic platform to enable public transportation and fleet operators to optimize resource allocation and improve the transport experience, while saving their clients tens of millions of dollars annually. Powering some of the largest transit operators internationally, Optibus is developing the future operating system that will control and optimize multi-modal, flexible transportation within cities.


Amos is the CEO and Co-Founder of Optibus, a dynamic platform for city-wide mass transportation planning and operation. Amos holds a B.Sc. in Mathematics and Computer Science from Ben-Gurion University, decorated by the Wolf and Intel prizes. Prior to founding Optibus, Amos worked at Microsoft. His past experience includes working with optimization and graph algorithms, machine learning, distributed systems, and big data.

CAMELTARY (Camel Commentary)

It’s The Journey, Not The Destination.


They say running a startup is about the journey and not the destination. For Amos Haggiag, CEO and Co-Founder of Optibus, his main focus is all about the journey. With his operating system built for mass transportation, he helps all of us reach our jobs and/or loved ones with one less headache.

The system functions in real time, having started in 2014 with buses in Tel Aviv. Today, despite some regulatory hurdles in the US and Europe, thousands of public transport vehicles reap the benefits of more efficient transit.

Much like buses he tries to fix, Haggiag ran late in executing his passion project. Having started Optibus after university, the company is, shockingly, his first attempt in the startup world. For him, it was all about spotting the main problems that cities face and working out how to work outside of the outdated excel schedules. With more people commuting into cities each day, his team of 30 people have addressed a real issue for real people.

As populations grow, the need for a system like Optibus will only become more vital. The adage of ‘waiting for one bus, until two come along at once’ will be but a distant memory for passengers as their drivers and vehicles are updated in real time. Come rain or shine, Haggiag works to get us all out of our own ‘dark hours’.

When waiting for a bus or taxi, you know that it will come eventually, and so leaves your anxiety. “When you know the problem will be solved, you can focus on how to fix it,” he says.

Another similarity – Haggiag ignores his competitors in the same way we all avoid the people next to us. “There are some companies with millions of dollars and thousands of employees.” It doesn’t matter, as long as you know what it is that gets you up each morning. As we march further along our roads to entrepreneurship, wise words from the team at Optibus keep our eyes on our destination – enjoying the rainbow in our otherwise cloudy day.


James Spiro