Bosco is a parental control app that uses artificial intelligence to help parents keep their kids safe online. Bosco bridges the gap between parents and their children’s online activity. Bosco’s monitors children’s digital & real-life activities and provides parents with actionable insights in real-time. Bosco uses AI to build a unique behavioral profile for each child and detects deviations that may indicate a threat. Bosco gives parents the ability to track their children’s location, battery level, and their moods. It also sends parents alerts for explicit images and offensive text communication.
ABOUT ENON LANDENBERG
Enon Landenberg is the Founder & Dad of Bosco.
Landenberg was the co-founder and managing partner of E-Dologic, Israel’s first interactive advertising agency, which was founded in 1999. In 2001 E-Dologic was acquired by Publicis Group SA and Mr. Landenberg served as Chief Interaction Officer at Publicis E-Dologic until January 2013.
While at Publicis E-Dologic, Landenberg led revolutionary, technology-driven campaigns for leading companies such as Coca-Cola, Mazda, Ford, Nestle, and other Fortune 500 companies.
Landenberg serves on the Board of Governors of the Ruppin Academic Center.
Landenberg is the Chief Commercial Marketing Officer for SpaceIL a project to land an Israeli spacecraft on the moon.
CAMELTARY (Camel Commentary)
I Spy With My Little Eye.
We can all agree that there is no more paramount issue than the safety of our children. And in today’s world, the generation gap is changing fast and in a big way. Young people are faced with social and digital environments that were incomprehendable just a decade ago. Older parents simply have no idea how children live and communicate with their peers.
Bosco has set out to change that.
Any fan of Black Mirror will notice some parallels between its most recent season and the service that ‘Founder and Dad’ Enon Landenberg provides. The app is designed to monitor the location, social media activity, and even the emotional mood of children, allowing the parents more insights into their sons and daughters.
“We need to have an open discussion between the parents and the kids,” Landenberg proclaims. “Today when our kids are bullied, it follows them home through social media.”
Bosco’s name was inspired by John Bosco, who invented the education of positivity in kids. The app tracks behaviour that doesn’t exist in the ‘real’ world and analyses potentially harmful activity that children may face in the new prism of cyberbullying.
“When kids fight, now they unfollow. When the kids get more than three unfollows, we update the parents to tell them there’s negative behaviour.”
Bosco offers ‘peace of mind’ – a phrase Landenberg is very comfortable using – for parents who are concerned about their child’s location. Parenting through the app offers GPS location tracking, daily routine updates, offensive content filtration, and even mood-detection through AI.
How confident are families with this level of intrusion? It turns out, quite. Bosco received $1.7 million in seed funding, followed by a $3 million series A round. Today, it is used by more than 25 thousand families, mainly in Asia. Apparently, it’s not such a hard sell to investors with children of their own.
“I don’t do elevator pitches. But all I say is how it helps parents have peace of mind with their kids.”
Asia has the rapid growth and economy, with companies always seeking innovation. With access to 1.4 billion people, it makes sense to conquer that market first. “No one gives a shit about the technology, so we don’t talk about it,” Landenberg says. He claims it respects privacy by using localised data, overall benefiting both parties.
As we enter a new life with technology, it is important to remember that for the generations after us, this has always been their only life. Claiming to prevent harm and promote safety, Bosco may help us all adjust to the crazy adventures ahead of us.