is data analysis bliss. Taking obvious inspiration from The Lean Startup movement and their notions of validated learning, this brilliant analytic tool brings clarity and form to otherwise oceans of uncharted data.
The systematic segmentation of data that Mixpanel employs, lets you easily answer complex questions based on user actions. Questions like “On which platform does my addword encourage the greatest customer retention rate.“ become easy to answer, understand, share with your company and follow up with new questions.
One very impressive feature was the ability to send push notifications and messages to specific users based on segmentation of the general user pool. Meaning you can isolate a very specific part of your user base and direct marketing messages, queries or happy Hanukkah or Ramadan messages to relevant users. How’s that for special treatment?
It’s important to say that this kind of analysis has been possible before Mixpanel, however it required knowledge of SQL and hours spent coding for each question in mind. The beauty of Mixpanel is that it democratizes it, making in depth analysis accessible to people without coding background, the way Wix emancipated web design.
To conclude, Mixpanel is the natural companion of the lean startup mentality and is beautifully fitted for entrepreneurs who want to better understand and make use of user behavior.
This post was written by: Lev Kerzhner, 28.1.2013