Lev Kerzhner

Nov 092014

Download the interview, or listen here:


SiSense – Business Intelligence For Data Wizards

The field of Business Intelligence is all about making data driven decisions. But how do you tell the difference between big data and a big pile of data?

SiSense_Logo_transparent_smIn this episode of Startup Camel we are joined by Guy Boyangu, Co-Founder and Chief Architect of Sisense, “The Robin hood” of business intelligence.

“Every company can collect data, save it on their database, but that’s just a big pile of data. ‘Big Data’ is actually making sense of that data, locating correlations between different dimentions, finding trends and being able to use that data to make informed decisions that improve your business.“

Guy Boyangu / Founder, CEO at SiSense

Guy Boyangu / Founder, Chief Architect at SiSense

Today, Sisense offers an end to end business intelligence and analytics solution. Delivering data from the database to the analytical application through the distribution of the dashboard in the organisation right down to the individual business user. Their product, the result of years spent in pre funding ‘garage mode’ through several investment rounds and company growth, gives an unprecedented immediacy to the business user. Making valuble information available when its needed most.

Founded straight out of college by Boyango and fellow graduates, the company entered a market that was very different then the one it dominates now. Back then, the BI world worked differently, Guy Boyango explains.

“There used to be a guy responsible for the data flow and a guy responsible for building the dashboards much like applications that he had to deliver to the business user and then the business users added feedback and revisions of the dashboard, eventually projects got stuck because the business user didn’t get the answers they needed . So we asked ourselves, why not give the business user the power? Why cant they add another widget, another KPI another analytical tool? Why do they have to ping pong with their IT guy? Why cant they build their own dashboards?”

Lev K. (SC) , Guy Z. (SiS) , Itamar Z. (SC)

Lev K. (SC) , Guy Z. (SiS) , Itamar Z. (SC)

In those simple questions lay the premise and the vision of Sisense. To emancipate data and put it where its most useful, in the hands of the business user. A vision as grand as any, but how do you approach it? How do you take a grand vision and shape it into a tangible reality?

If you want to know, here’s a few thoughts by Guy Boyangu and a link to our full interview, filled with Guy’s insights and lessons learned that took him from fresh graduate with an idea to Co-Founder and Chief Architect in one of the biggest BI companies out there.

Lev Kerzhner, for Startup Camel.

Sep 282014

Download the interview, or listen here:


Zooz – Smart Payment Platform For Enterprise Retailers

Some people are simply born to build companies that change the world. But you don’t have to be a ‘lemonade stand kid’ to become a successful entrepreneur. Ask Oren Levy, co-founder and CEO of Zooz, who left behind a remarkable 15 year career of sales/marketing/bizdev to open his first company in exchange for an exciting new journey as the owner of his own venture!

Oren Levy / Co-Founder, CEO at Zooz

Oren Levy / Co-Founder, CEO at Zooz

“We simply wanted to change the world of payments” says Levy. From his beautiful, newly rented offices in the outskirts of Tel Aviv, and with 12M dollars raised in Round 2 funding only 3 months ago, this vision begins to seem more and more realistic.

Zooz is a payments platform that provides enterprise retailers with the means to have their existing payment providers – i.e credit card companies, e-wallets etc – everything consolidated into a single platform with monitoring redundancy and optimization. What started out as an app that was intended for use at the point of sell at cafes and restaurants, quickly evolved into a company that provides an holistic solution consolidating all payment processes, offline and online, into one simple platform – making payment integration easier for websites, retailers and web developers.


Feb 122014

Mixpanel Logo is data analysis bliss. Taking obvious inspiration from The Lean Startup movement and their notions of validated learning, this brilliant analytic tool brings clarity and form to otherwise oceans of uncharted data.

The systematic segmentation of data that Mixpanel employs, lets you easily answer complex questions based on user actions. Questions like “On which platform does my addword encourage the greatest customer retention rate.“ become easy to answer, understand, share with your company and follow up with new questions.

One very impressive feature was the ability to send push notifications and messages to specific users based on segmentation of the general user pool. Meaning you can isolate a very specific part of your user base and direct marketing messages, queries or happy Hanukkah or Ramadan messages to relevant users. How’s that for special treatment?

It’s important to say that this kind of analysis has been possible before Mixpanel, however it required knowledge of SQL and hours spent coding for each question in mind. The beauty of Mixpanel is that it democratizes it, making in depth analysis accessible to people without coding background, the way Wix emancipated web design.

To conclude, Mixpanel is the natural companion of the lean startup mentality and is beautifully fitted for entrepreneurs who want to better understand and make use of user behavior.

This post was written by: Lev Kerzhner, 28.1.2013

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