Idan Eldar

Idan Eldar

Idan Eldar Inbound Marketing Specialist at Como (formerly Conduit)

Jul 132015


Top 5 insights in this episode

  • The first step of creating a successful startup
  • How to use online comments to save a ton on your marketing budget
  • Getting your customers to spread the word for you
  • The biggest mistake you can make as an entrepreneur
  • How contests can double your traffic

About Daniel Zaturansky

Daniel Zaturansky is the COO and co-founder of PowToon.

After years of work for other companies, he decided to use his skills, together with his co-founder Ilya Spitalnik – a marketing guru, to create a product that changed the marketing world forever.



His low-budget guerrilla marketing hacks helped the newly founded PowToon gain hundreds of leads with zero budget, and launch a product that is used by millions of both small businesses and mega-corporations.

Tune in to our conversation above where he reveals some of his best proven growth techniques.

Related Content: emaze is revolutionizing the way people make PPT’s

About PowToon

PowToon offer a designer in a box, with no human rights violations.

In fact, the startup is helping more than 5M worldwide users create gorgeous DIY animations without any special training.

In a nutshell, PowToon offer a simple yet deep animation/effect database that can be used to add a WOW factor to PPT’s, videos and educational materials.


One of the most impressive things about the tech is how it managed to capture users from so many different industries.

PowToon is regularly used by startups, students, teachers, small business owners and Fortune 500 companies like Starbucks!

If that’s not the true sign of an amazing product that solves do many pain points, we don’t know what is.

4 useful links mentioned in this episode

  1. Create awesome PPT’s and videos with PowToon
  2. “Great by Choice”, a must have book for self-made people
  3. Toodoist, the productivity tool that Daniel uses
  4. CoolaData, Daniel’s Israeli startup to look out for

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Jul 062015


Top 5 insights in this episode

  • Can you be an entrepreneur and still keep your day job?
  • The 15 years rule you should follow when you recruit
  • Why “let it go” should be your personal anthem as a manager
  • How to ditch bureaucracy when your startup gets big
  • Why you shouldn’t pay attention to what your customers want to see in your product

About Oren Kaniel

Oren Kaniel is the CEO and co-founder of AppsFlyer.

Although AppsFlyer is his first startup, his unique POV about entrepreneurship certainly brands him as a full-fledged entrepreneur.

“An entrepreneur isn’t somebody who leaves everything and starts his own company”, he tells us, “He’s someone that sets a goal and does what he needs to achieve it. “

According to Kaniel, who has companies like Intel and Avaya on his CV, you can be an amazing entrepreneur and still be an employee.


“You can be an entrepreneur as an employee. Employees don’t understand the power that they have inside the organization. They can actually come up with an idea and convince whoever needs to be convinced that this is the right thing to do. It’s all about them.”

He has personally interviewed each one of the 86 AppsFlyer employees, and has accumulated years worth of proven insights about managing a successful startup, scaling and recruiting. Check them out in our conversation above.

Related Content: Oktopost lets you discover the real social media ROI

About AppsFlyer

Do you like wasting your money?

If the answer is a resounding NO, and you use mobile advertising to grow your product, AppsFlyer are your guys.

The startup has developed the ultimate mobile user attribution platform, one that lets companies see all the actions mobile users have done before they installed their app or made an in-app action.

Mobile users go through a long journey before they install apps, but up until lately, companies only knew about the last ad those users clicked to install.

AppsFlyer’s tech changes all that. It overcomes one of the bigger hurdles of the mobile analytic world, the lack of “cookies”, by simulating them with a combo of cloud technology and big data.


The end result is a full funnel that includes not only the final ad the user clicked, but the article the he read before it, the Google search he performed, etc.

That way, companies get to know all the factors that helped them grow their product, and invest their marketing budget accordingly.

AppsFlyer has raised over $28M from top VC’s and has measured over $1B of mobile ad spend.

4 useful links mentioned in this episode

  1. Discover your mobile users’ entire funnel with AppsFlyer
  2. “The Everything Store”, a book about Oren’s biggest influencer, Jeff Bezos
  3. Asana, Oren’s recommended growth tool
  4. Moovit, Oren’s Israeli startup to look out for

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Jun 292015


Top 4 insights in this episode

  • Learn how to run a company by running a…boat?
  • The shocking benefits of partnering with experienced entrepreneurs/li>
  • An unconventional way to get your employees motivated
  • Should you really avoid telling your startup idea to other people?

About David Weisz

David Weisz is the co-founder and chief of products of FeeX.

He, like many other gifted guests on our show, graduated from the Zell Entrepreneurship Program where he caught the attention of Uri Levine, legendary co-founder of Waze.


He learned all about how not to sink a company by not sinking the ship he was commanding in his IDF service.

To this day, he tells us, he implements lessons he learned from that ship in FeeX.

Related Content: BillGuard will stop the leak in your wallet

About FeeX

FeeX call themselves “the Robin Hood of fees”, and after saving their users over $300M and counting, they can definitely get away with that title.

“FeeX’s story began when I realized I was a sucker”, says Waze co-founder, Uri Levine.

His wake-up call came in the form of a finance report notifying him he lost 30% of his savings, plus a management fee worth thousands of dollars.

When Levin called the finance company handling his money and complained they agreed to cancel the management fee, and that’s when he realized something in the finance industry needed a fix, or a FeeX.


The result? A free service that finds and helps users reduce fees in their IRA, 401(k), 403(b), brokerage and other investment-type accounts, thus allowing them to retire with more for themselves.

Users just need to upload a scan of one of the supported financial reports and receive investment recommendations for similar funds with lower fees.

To this date, FeeX has raised $9.6M in investments. But for their users, they have “raised” much much more.

4 useful links mentioned in this episode

  1. Stop paying bloated fees with FeeX
  2. “The Hard Thing About Hard Things”, David’s favourite book
  3. Evernote, David’s recommended tool
  4. The IDC Zell program where FeeX was born

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Jun 152015


Top 4 insights in this episode

  • How to build a powerful startup brand
  • Why you should set up a conference NOW
  • The only worthwhile platform for creating online relationships
  • The best time to make the transition from freemium to premium

About Hillel Fuld

For Zula’s CMO, Hillel Fuld, tech marketing isn’t just a day-job, it’s a lifestyle.
Other than maintaining his own blog, his insightful gust posts have been featured on Huff Post, Mashable, Business insider, Venturebeat, and more.

Fuld’s passion to help startups grow to be beasts has won him many fans in the Israeli tech community, and has landed him jobs as a strategic advisor for startups like: Curiyo, ZUtA Labs,TestFairy, and many more.

Hilel Fuld on Startup Camel

He is also a mentor at Google Israel, Microsoft Accelerator, and the Jerusalem Startup Hub.
Check out our exclusive interview with him to find out his secret to creating lucrative online relationships.

Related Content: How Hola got 80,000 daily users with zero marketing 

About Zula

Zula’s on a mission to kill email, at least in the workplace. Named as one of Fast Company’s top 10 innovative Israeli startups in 2015, Zula is a mobile-first solution for team communication. It has been dubbed as “Whatsapp for business”, and allows team members to effectively communicate on the go.

Since its inception in late 2013 by entrepreneur heavyweight, Jeff Pulver (Twitter angel investor and one of the pioneers of VoIP), Zula has earned major accolades and buzz in the tech industry. The app won the Audience Choice Awards at TechCrunch Disrupt, and attracted top industry dogs like marketing guru Gary Vaynerchuk to speak at its “Zula conference”.

5 useful links mentioned in this episode

  1. Kill company emails with Zula
  2. “Tech N’ Marketing”, Hilel’s personal blog
  3. Flipboard’s, Hilel’s favorite way to consume content
  4. Jeff Pulver’s site, Zula’s co-founder (and tech superstar)
  5. Our interview with Outbrain, one of Hilel’s most respected startups

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Jun 082015

Eden Shochat interview

Top 5 insights in this episode

  • How being different beats being better
  • Why you shouldn’t go looking for mentors
  • Traits VC’s tend to look for in an investment
  • Out-of-the-box hacks to get VC’s to notice you
  • What NOT to do if you want to get funded

About Eden Shochat

Eden Shochat’s Linkedin profile describes his official position as “finder of needles in haystack” at the Aleph VC, but that’s just him being extremely modest. The truth is, Eden is one of the most renowned and successful entrepreneurs/investors in Israel.

Eden Shochat Aleph

As an entrepreneur, Shochat was the driving force behind Aternity, which now has over 150 employees and has raised over $25M. In addition, Shochat helped create, which sold to another small start-up called Facebook for $55M in 2012.

He also formed Israel’s first ever accelerator for early stage stat-ups called The Junction, and is a faculty member of the prestigious Zell entrepreneurship program at the IDC. There, he helped the country’s brightest startups like like PicScout (now GettyImages) and Gifts Project (now eBay) get their start and help guide them to success.
His work at Aleph allows him to actually invest in the most disruptive promising startups he believes in, so make sure to listen to our interview to learn know how to grab his attention.

Related Content: Aleph’s Ron Gura shares how to increase chances for an early investment  

About Aleph

One of the largest VC funds in Israel, Aleph is a Tel Aviv based venture capital fund focused on finding and scaling game-changing companies out of Israel. The firm has quickly become one of Israel’s most influential VC’s and specializes in Series A investments that over time continuously helps Israeli entrepreneurs build very large-scale global businesses out of Israel.

Aleph on Startup Camel

Among the firm’s portfolio companies are:

5 useful links mentioned in this episode

  1. Aleph’s homepage
  2. Getting things done, Eden’s secret for being productive
  3. Aternity, one of Eden’s previous startups
  4. The Junction, the startup accelerator Eden created
  5. The IDC Zell program where Eden teaches

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Jun 012015


Top 5 insights in this episode

  • Why you don’t have to spend a dime on marketing 05:24
  • The best way to know if a candidate is right for your startup 16:16
  • How to manage employees without meetings 17:20
  • Why bigger isn’t always better 20:17
  • What you can learn from nature about building a successful startup 23:59

About Ofer Vilenski

We’ve interviewed a lot of entrepreneurs here at The Startup Camel, but only one that can claim to be a fighter pilot, professionally trained actor, and made two successful exits worth more than $100M all in the same sentence. That entrepreneur is the amazingly versatile Ofer Vilenski, a man of many proven success and even more hidden talents.


In true entrepreneur tradition, Ofer co-founded his first startup, a software tool company, in his basement, only to sell it the next year for a sizable profit. He used that money to co-found Jungo, an OS for routers and several years later, Jungo was acquired by NDS for a staggering $107M.

These days, Vilenski’s mission statement is to make the internet a much better place. One that is free of censorship, region limitations, and speed limits. If his previous efforts are any indication, he’s going to add some pretty impressive achievements to his CV in the near future.

Related Content: Wibbitz is changing the way we consume content online 

About Hola

Hola is the first community powered VPN, meaning each one of its 47 million users are automatically helping each other to access region-restricted sites like Netflix and Pandora. Basicly Hola is making the world wide web – worldwide again.

Currently the startup is growing at a monstrous rate of 100,000 new users per day, but that wasn’t always the case. Until January 23rd 2013, after being around for two months, and only 80 downloads a day, Hola shot up to 40,000 downloads overnight.

Hola Offices

How did they do it? If you ask Ofer, he’ll tell you it was because they were always focused on constantly improving their product, and the major spike in user came organically when the product was, in his words, “good enough.” You can hear his fascinating and unusual work methods in this weeks interview.

So what does the futue hold for this trail-blazing startup? “We’re trying to make a better Internet”, Vilenski explains, “We’ve made it more open for millions of users. Now we want to make it faster”. Whatever they end up doing, we know it’s going to set the tone for how the internet is consumed in the future.

4 useful links mentioned in this episode

  1. Make the Internet a better place with Hola
  2. If you’re not using Google Docs already, now’s the time to start
  3. Mobileye, the company Ofer admires the most
  4. JoyTunes, another startup mentioned in this episode


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May 242015

Yuval Kaminka

Top 3 insights in this episode

  • How to transform your employees into ninjas 06:09
  • How dating can help you raise capital 08:56
  • How to succeed against all odds as an entrepreneur 15:54

About Yuval Kaminka

As the co-founder and CEO of JoyTunes, Yuval Kaminka is responsible for the musical education of more than four million future musicians. If that wasn’t impressive enough, wait until you realize how he pulled this off without any musical background.

Yuval Kaminka on Startup Camel

Instead, Kaminka relied on his vast experience in mathematical research (including s a 3 year stint as a researcher at the prestigious Weizmann institute), and his gift for spotting human insights. These traits would soon pay off as he transformed an idea he had while observing his nephew, into a product that forever changed the way people of all ages learn to play music.

With his company’s rapid success, Yuval has quickly become a sought out guest speaker and mentor in the start up world.

Related Content: JamStar is ‘Guitar Hero’ for people who really want to learn to play the guitar 

About JoyTunes

Four and a half million worldwide users, over 2,000 teachable songs, and the number one tool used by piano teachers in the USA are just a few of the milestones JoyTunes has achieved in their quest to turn music lessons into, well… a joy.

It all started when the startup’s co-founder, Yuval Kaminka watched his nephew refuse to practice piano but was more than excited to spend hours playing his game console. It was at that moment Yuval’s idea to fuse the gaming and music worlds together was born.

JoyTunes currently focuses on gamification apps for teaching and practicing piano, and has recently launched a professional metronome app compatible with the Apple Watch. The company has raised $7 million from angel investors and prominent VCs, and is advised by industry giants than Eran Egozy, CTO of Harmonix Music Systems (known as the original developers of Guitar Hero).

5 useful links mentioned in this episode

  1. Learn how to play the piano the fun way with JoyTunes
  2. Find out who read you mail with Yesware, Yuval’s favorite tool at work
  3. “The Hard Thing About Hard Things”, Yuval’s current favorite book for entrepreneurs 
  4. Air (the company behind Meerkat), the startup Yuval recommends to keep an eye on
  5. Aleph, the VC that took a smart gamble on JoyTunes


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May 182015

Wibbitz on Startup Camel

Top 5 insights in this episode

  • The best starting point for a successful entrepreneur  03:00
  • The one-pager you need to have by your side  06:04
  • Why getting funded isn’t the only reason to go to VC’s 11:49
  • Why product/market fit is the most important stage in a startup’s journey to success   13:28
  • How to actually get tasks done  14:31

About Yotam Cohen

Wibbitz’s co-founder, Yotam Cohen, is a man of of many talents, yet he considers his main specialty to be “getting things done”.

This “actions over words” attitude helped him make the jump from an IDF battleship commander to managing one of Israel’s most promising startups.


Like many other prominent Israeli entrepreneurs, Cohen’s startup journey started at the Zell entrepreneurship program at the IDC institution. Being a student required a lot of reading, so he wished for way to turn all that tiresome text into video.

Well, some people wish while others make their wish happen, because shortly after Cohen was taking action and pitching that idea to his mentors in the Zell program.

Six years later, Wibbitz is revolutionizing the way content sites across the glove work. Now that’s what we call “getting things done”.

Related Content: How Outbrain’s Ori Lahav built a startup that broke the internet 

About Wibbitz

What made huge content sites like Forbes, Daily Mirror and Telegraph want to work with an Israeli startup? Apparently it’s because a video is worth a lot more than 1,000 words.

According to leading research firm ComScore, visitors who view videos on websites stay an average of 2 minutes longer than those who don’t view videos.

Knowing that, it comes as no surprise that content sites try to attach a video to as many articles as they can these days, but not all of them have the time, budget, or skills to do so.

Enter Wibbitz, an amazing solution that sounds like it’s straight out of sci-fi: An algorithm that transforms any text into a high quality video in minutes. How does it work? The stratup’s tech analyses text and turns it into a script from a combination of licensed videos and materials from the relevant site.

In the last stage, the publisher only needs to choose between an instant automated voiceover for the video, or a professionally narrated one in under 10 minutes.

Looking at Wibbitz’s aforementioned impressive list of publishers is enough to say:  video didn’t just kill the radio star, it also revived the content one.



5 things you can use that were mentioned in this episode

  1. Turn any story into a video with Wibbitz
  2. Trello, Yotam’s favorite tool at work
  3. “The lean startup”, Yotam’s recommended book for entrepreneurs 
  4. Air, another startup mentioned in this episode 
  5. The Zell entrepreneurship program that gave birth to Wibbitz and many others


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May 032015

Ishay Green on startup camel

Top 3 insights in this episode

  • The “missile strategy” for successful pivots 08:08
  • The only thing that matters for a successful entrepreneur  21:50
  • How to hire an amazing programmer instead of just a good one  26:23

About Ishay Green

For most entrepreneurs, making an ‘exit’ is a once in a lifetime achievement. For Spot.IM’s founder, Ishay Green, it’s just another Monday. Green, 37, has no less than three successful exits on his resume, two of which are from startups he personally founded: Onigma and Soluto.

Starting as  a teenage whiz, Green has been working in the startup scene since he was 15, and is now one of Israel’s most influential entrepreneurs (and in the startup-nation, that’s saying something). His personal brand of enthusiasm has bought him as much fans as his top notch  programming skills, and  if our interview is any indication, he’s not showing any signs of slowing down.

Related Content: Israeli startup Oktopost lets you measure how much your ‘likes’ are really worth 


About Spot.IM

Social Media is here to stay, no argument about that, but the companies who are reaping its benefits are about to change thanks to Spot.IM. Right now, social channels like Facebook and Twitter monetize content they didn’t create in the first place, thus taking a generous piece of the original publishers’ pie.

But what if those content sites could create their own social network that would keep their readers inside their site? That’s exactly what Spot.IM does. The Startup’s tech easily transforms any comments section into a living social network, where readers who are already engaged (remember, they scrolled down to the comments for a reason) can discuss said content with other readers and form a community.

Spot.IM pages from around the web garner half a billion (!) monthly views, so watch out Zuckerberg, the startup-nation’s hottest new product is just around the corner.

5 things you can use that were mentioned in this episode

  1.  Turn your site into a social network with Spot.IM 
  2. The Israeli company  you should invest in according to Ishay: WIX 
  3. Dapulse: the online tool that helped Ishay become the R&D manager he is today 
  4. A free collection of Freud’s writings, recommended by Ishay 
  5. Soluto, Ishay’s previous startup that was mentioned in this episode 


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Apr 262015

SpaceIL on Startup Camel

Top 5 insights in this episode

  • Why an entrepreneur can’t really fail    10:30
  • The secret to building a team that can beat every challenge 14:45
  • How to tell an unforgettable startup story 19:18 
  • How to avoid the common misconception about finding inspiration  25:35
  • A simple piece of advice you have to follow before becoming an entrepreneur  32:40

About Kfir Damari

Kfir Damari’s is on the verge of putting “changing history” on his resume. The SpaceIL co-founder is helping to land the first ever Israeli spacecraft on the moon.

As a graduate of Israel’s highly regraded 8200 intelligence army unit, Damari’s dreams were literally as high as the stars, and he was about to make them come true.

When recounting his entrepreneurial journey, he doesn’t describe himself as a “lemonade stand” kid, but his knack for innovation goes way back. While most of his friends played with their transformers and G.I. Joes, 6-year-old Damari was already programming on his first computer (he would go on to lecture on computer science in various academic institutions).

Idan Hershko with Itamar Zur and Kfir Damari

Aside from his vast contributions to SpaceIL, Damri is also the co-founder of Meatpacker, a cloud based security solution for enterprises.

Related Content: PR and communication guru Alan Weinkrantz shares his secrets for captivating startup storytelling

About SpaceIL

Don’t let SpaceIL’s exciting mission to land the first Israei spacecraft on the moon fool you, this startup’s goals are as much about making a change back here on earth as they are about space.

What started out as a Facebook post in late 2010 turned into one of Israel’s top non-profit startups, with over 200 volunteers and donations from the likes of Morris Kahn, Sheldon Adelson and Lynn Schusterman.

SpaceIL was Originally founded to win Google’s Lunar X competition by landing a privately funded robot on the moon. What serves as an inspiration to us all is how they plan to spend the $30 million prize money.


By using its exhilarating space race story and tech, SpaceIL strives to inspire the next generation of Israeli and Jewish kids from the around the world to become scientists and engineers.

The startup has already ignited tens of thousands of little imaginations in their Israeli classrooms, and has also started reaching out to the Jewish educational system in the US, bridging between Jewish kids abroad and the startup nation.

4 things you can use that were mentioned in this episode

  1. Join the space race with SpaceIL!
  2. “Start With Why”, the TED talk Kfir highly recommends 
  3. Any.DO, another Israeli startup mentioned in this episode
  4. OneTab, the browser add-on that will dramatically reduce your tab clutter 




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